Thesis
Learning, wellbeing and climate resilience are the region’s largest underserved opportunities — and only a fraction of regional venture funding reaches them. We invest where impact and ambition meet.
Talent
A generation ready to build
A young, connected, increasingly technical population is choosing to build at home — and to solve problems that global capital has long ignored.
Capital
Underpenetrated markets
Venture activity in the region remains a fraction of comparable ecosystems, leaving the best impact founders chronically under-backed at the earliest stages.
Technology
Breakthroughs within reach
New tools — from AI to clean energy — make it possible to deliver learning, wellbeing and climate solutions at a scale and cost that simply weren’t viable before.

Startups delivering scalable solutions that upskill and reskill underserved segments — equipping people with the skills to thrive in a fast-changing global economy. Education across the region remains largely undigitised, leaving room for category-defining companies.
Tools that connect skills directly to income and employment
Models built for scale across languages and markets

Ventures empowering individuals to improve their financial, mental and physical wellbeing — fostering healthier, more resilient communities at scale. Demand far outpaces the digital solutions available today, especially in Arabic and for underserved populations.
Financial tools that build security and inclusion
Mental health and preventive solutions designed for the region

Companies pioneering solutions that reverse, mitigate and adapt to climate change — driving environmental resilience across emerging economies. The region sits on the front line of water, energy and food stress, making it a proving ground for solutions the world will need.
Adaptation tools for communities and infrastructure
Circular models that turn constraint into advantage
What We Look For
Deep impact, measured.
Across all three pillars, we back champion founders with a clear trajectory to scale — and hold every investment to a transparent standard of measurable impact.
Champion founders
Early-stage teams with a proven track record and global ambition — building in or for Egypt, Jordan, Tunisia, Morocco, Palestine and Lebanon, with room to expand across the GCC and the world.
Deep impact alignment
Companies that enhance education and economic mobility, unlock income, widen access to essential services, or drive better use of resources and circularity.
Outcomes we can prove
Impact mapped to the UN Sustainable Development Goals and aligned with SFDR Article 8 — evaluated transparently, alongside commercial performance.